Shopping
Singles’ Day (11.11)
The world’s largest online shopping event, starting at midnight in China.
- Date
- Reference zone
- Asia/Shanghai (UTC+8)
- Location
- China & worldwide
About this event
Singles’ Day on 11 November began as an anti-Valentine’s celebration at Nanjing University and has grown into the largest shopping event on earth, comfortably outselling Black Friday and Cyber Monday combined. Sales open at midnight China Standard Time (UTC+8), which is 4:00pm the previous afternoon in Wales, worth knowing if you intend to catch the opening deals from the UK.
Start time around the world
The same instant, read off each city's own clock.
| City | Starts at | Date |
|---|---|---|
| Cardiff | 16:00UTC | Tue, 10 Nov |
| London | 16:00UTC | Tue, 10 Nov |
| New York | 11:00EST | Tue, 10 Nov |
| Los Angeles | 08:00PST | Tue, 10 Nov |
| Chicago | 10:00CST | Tue, 10 Nov |
| São Paulo | 13:00UTC−3 | Tue, 10 Nov |
| Paris | 17:00CET | Tue, 10 Nov |
| Dubai | 20:00GST | Tue, 10 Nov |
| Mumbai | 21:30UTC+5:30 | Tue, 10 Nov |
| Singapore | 00:00UTC+8 | Wed, 11 Nov |
| Tokyo | 01:00UTC+9 | Wed, 11 Nov |
| Sydney | 03:00UTC+11 | Wed, 11 Nov |